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One project, three campaigns…


Campaign 1 [2010 - 2011]: General awareness campaign 

Prevention starts in our gardens!

General information will be delivered on invasive plants : definition of invasive plants, nature of the issue, impacts and threat for biodiversity, situation in Belgium and Europe, introduction pathways, solutions (control - prevention). This campaign will be conducted during the first half of the project to widely make the target audiences (ornamental horticulture professionals, teachers and garden amateurs) aware to the following key message: “Most exotic plants pose no problem for environment. Only a small proportion has become invasive and is detrimental to biodiversity, public health and economics. Most of them are ornamentals introduced and cultivated for horticultural use. Once planted, they may escape out of gardens, parks and invade natural habitats. Information, communication and prevention are essential to prevent plant invasions in nature”.


Campaign 2 [2011 - 2012]: Codes of conduct campaign

Plant different

A second awareness raising campaign will be conducted during the second half of the project amongst the horticulture professionals to widely promote the Belgian code of conduct. This code will be developed with the horticultural sector, to favor the use of alternative plants and to communicate about best practices to reduce the risks of invasive plants release in the environment (e.g. trade and plantation, garden waste management, etc.). Professionals from horticulture federations and/or associations will be specially at target as they will be invited to endorse the practices detailed in the Belgian code of conduct.


Campaign 3 [2011 - 2012]: Awareness in horticultural schools

This third awareness campaign aims at turning horticultural teachers into multipliers of the key messages of the AlterIAS project and secure awareness raising on the long term in the whole country. Information sessions shall be organized at horticultural schools and communication materials (toolkit) shall be provided to teachers.




For more information about communication actions and communication tools related to each campaign, please read the project progress section